As a business owner, you’re well aware the landscape is constantly changing, but is your company evolving with it? If you can’t remember the last time you refreshed your brand, it’s time to drop everything and get to work. Your brand identity is everything, so if it appears dated, customers are going to assume your products and services are also behind the times.
Rather than completely rebranding the company — which is not only pricey, but also comes with the risk of confusing your customer base — institute a brand refresh to give your image the revisions needed to infuse new energy into your business. Kick this effort off by planning an innovation day with your team to brainstorm creative ideas.
5 Tips for a Successful Innovation Day
Now that you’ve decided to move forward with a brand refresh, it’s time to plan your innovation day. Use these five tips to make it a success:
Choose Your Team Wisely
Unless your company is very small — 10 or fewer total employees — you don’t want to extend an invite to everyone. It’s nearly impossible to accomplish anything when you have too many people involved. Instead, select a group of managers, team leaders, long-time employees and the most creative minds on staff to assist with this initiative.
Clearly Define Goals
Make sure everyone is on the same page by defining your objectives for the day from the very beginning. People can’t work together to solve a problem if they don’t know what they’re trying to achieve.
Head Off-Site
It can be difficult to focus on the task at-hand when you’re constantly interrupted by other employees, clients and anyone else who stops by your office. Eliminate this problem by renting an off-site space for the day. Many co-working spaces have well-equipped, comfortable conference rooms you can take over for a nominal fee.
Initiate a No-Cell Zone
Smartphones are another huge distraction. When your team is responding to emails, texting, taking calls and checking Facebook, they’re not focusing on your rebranding efforts. Ask everyone to turn their phones off during the meeting and allow them to check their messages during designated break times only.
Determine the Next Steps
Conclude the day by giving everyone an action item to work on. Don’t let your rebranding initiative get pushed aside because everyone thinks someone else is working on it. Keep the momentum going by scheduling regular follow-up meetings to discuss the progress you’ve made and plan the next steps.
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