If you’re getting ready to start your job search, you better be prepared with a dynamic personal branding statement. This one-to-two sentence monologue is your chance to tell employers what you do, who your target market is and what makes you stand out from your competitors. Place it at the top of your resume to give hiring managers a better idea of what you have to offer.
A personal branding statement is markedly similar to an elevator pitch, with the main difference being the former is expressed on paper, so the latter requires slightly different wording, as it is a strictly verbal message. If you already have a robust elevator pitch, you can use it as a starting point.
4 Steps to Create the Perfect Personal Branding Statement
Need a little help writing your personal branding statement? Follow these four steps to perfectly convey who you are and what you have to offer:
Focus on One Market Sector
Many candidates make the mistake of trying to be a jack of all trades, because they think that will increase their chances of getting hired. Unfortunately, this can backfire as companies want someone who does one thing really well, not a person who does satisfactory work in many areas.
Be Honest
It’s only natural to want to talk yourself up, but don’t overdo it. If you’re not an expert at something, don’t claim that you are, because you will be caught and your reputation will suffer.
Get Creative
Hiring managers read a lot resumes, so make sure yours stands out by writing a witty personal branding statement. Peppering your content with industry jargon and big fancy words will get you nowhere.
Make it Short and Sweet
In some situations, the more information you provide, the better, but that doesn’t apply here. Rambling will only confuse the reader. Keep your statement succinct, so there’s no question about what you have to offer.
Take your time writing your personal branding statement. Allow yourself a few days to continuously rework and revise it before putting it into action. Ask a friend or family member to read it to see if they understand the message you’re trying to convey.
Want to find a great new engineering or manufacturing position in Chicago?
Contact Premium Staffing, Inc. Search for new opportunities while preserving confidentiality — and your current job.