Job fairs are definitely a great place to find new additions to your team. When else will you ever be in a room full of people who are actively seeking new opportunities just like those offered by your company? Taking part in these events is a great idea, but it’s important to realize you have to put some serious effort into it if you want to attract top talent.
There are many different types of job fairs, so make sure you’re attending only those that make sense for your company. Don’t waste your time sitting at a booth all day talking to candidates who don’t fit your demographic.
How to Create a REAL Impact at Your Next Job Fair
If you’re tired to getting subpar results from job fairs, incorporate these four methods into your strategy:
- Relevance: Provide information that’s applicable to the type of candidates you’re looking to hire. You wouldn’t use the same pitch to recruit someone fresh out of college as you would with senior management, so make sure you know the demographic of the job fair candidates, so you can focus exclusively on what they want in a company.
- Experience: You’re not going to make a lasting impression by giving a candidate a brochure about your organization and sending them on their way. Take the time to personally greet each person who stops by your booth so you can make a connection. At the end of the day, candidates are going to remember the people who made the best impression, not the company with the glossiest marketing material.
- Awareness: Make it clear who your company is and what you stand for to ensure candidates aren’t plagued by a misconception. You want to hire people who are truly interested in what your organization does, so make it clear right from the start. This helps to ensure you’ll come away with better quality prospects, as everyone who submits their resume knows exactly what you’re about.
- Lasting Change: Share the results of your new job fair strategy with everyone who attends these events on behalf of the company to show the positive impact they made. When people are able to see tangible results, they’re much more motivated to incorporate the changes into their approach.
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